NYX Plump Right Back Primer + Serum

NYX Professional Makeup Plump Right Back Primer + Serum: Intense Plumping & All-Day Grip

Drench your skin in instant hydration and lock down your makeup look with the revolutionary NYX Professional Makeup Plump Right Back Primer + Serum. This high-performance hybrid formula acts as a deeply nourishing face serum and a gripping makeup primer all in one powerful step. Infused with a potent cocktail of 5 skin-loving electrolytes and vitamins, it plumps up the skin’s appearance, smooths out fine lines, and provides a strong, lightweight grip that keeps your foundation looking freshly applied all day long.

5 Electrolyte-Infused Super Serum for Juicy, Healthy Skin

Experience the ultimate skin-cell workout beneath your makeup. This premium primer-serum is packed with a powerhouse blend of Hyaluronic Acid, Vitamin E, Pro-Vitamin B5, Magnesium, and Potassium. Together, these advanced ingredients dynamically replenish the skin moisture barrier, instantly erasing signs of dehydration, tiredness, and dullness, leaving your complexion looking incredibly juicy, plump, and full of life.

Extreme Gripping Power with a Completely Weightless Feel

Say goodbye to slipping makeup, dry patches, and midday creases. The unique, gel-based texture of the Plump Right Back Primer transforms upon application into a breathable, smooth shield that anchors your liquid, cream, and powder makeup layers firmly into place. It ensures maximum makeup longevity through heat and humidity without ever feeling heavy, greasy, or silicone-thick on the face.

Translucent and Breathable Base for an Airbrushed Glow

No more heavy residues or unwanted white casts. This translucent plumping primer glides onto the face effortlessly and absorbs quickly, going on 100% clear across all skin tones and skin types. It blurs skin texture, micro-fills pores, and provides a healthy, natural-looking radiant satin finish that beautifully enhances your bare skin or adds a dewy, glowing dimension underneath your favorite foundation.

Key Features & Benefits:

• 2-in-1 Primer + Serum: Multi-tasking formula delivers deep skincare treatment benefits while creating the perfect makeup canvas.
• Infused with 5 Electrolytes: Packed with Hyaluronic Acid, Vitamin E, Pro-Vitamin B5, Magnesium, and Potassium to actively plump the skin.
• All-Day Makeup Grip: High-performance gel extension keeps foundation, concealer, and blush locked down for hours without fading.
• Instant Smoothing Effect: Visibly reduces the appearance of fine lines, rough texture, and pores for a soft-focus finish.
• Weightless & Non-Greasy: Lightweight liquid-gel texture feels like a second skin, providing hydration with zero sticky buildup.
• 100% Cruelty-Free & Vegan: Proudly formulated with a certified vegan-friendly blend that is safe and gentle on all skin types.

How To Use Directions:

• Step 1: Pump a small, dime-sized amount of the primer-serum onto your fingertips, a makeup sponge, or a foundation brush.
• Step 2: Smooth the formula evenly over your clean face, patting it gently into the skin (focusing on areas that need extra hydration or makeup grip).
• Step 3: Allow the translucent gel to sit and absorb for 30 seconds to fully activate its plumping grip before applying your makeup as usual. Can also be worn alone for a fresh-faced, juicy bare-skin glow.