E.L.F. Power Grip Matte Primer

e.l.f. Cosmetics Power Grip Primer with 4% Niacinamide: Ultimate Makeup Grip & Matte Finish

Lock down your makeup look while visibly brightening your skin with the viral, gel-based e.l.f. Cosmetics Power Grip Primer + 4% Niacinamide. This high-performance, skin-loving face primer works dynamically to grip your makeup firmly into place all day long. Formulated with a power-packed 4% Niacinamide blend, it instantly targets excess surface oil to deliver a smooth, soft-focus matte finish while working over time to even out skin tone and reduce the appearance of pores and blemishes.

Extreme Power-Grip Technology for All-Day Longevity

Say goodbye to slipping foundation, midday makeup meltdowns, and creasing concealer. This premium, sticky-gel formula transforms upon application into a lightweight, breathable shield that creates the ultimate sticky base for your makeup layers. It acts as an anchor for your liquid, cream, and powder products, ensuring your overall glam stays perfectly intact and vibrant from morning to night.

Infused with 4% Niacinamide to Clarify and Smooth Skin

Experience the perfect fusion of extreme makeup prep and professional skincare benefits. Packed with a powerful 4% concentration of Niacinamide (Vitamin B3), this oil-controlling primer works actively to absorb excess sebum and minimize unwanted surface shine. It intensely hydrates the skin barrier without feeling greasy, smoothing out rough texture and boosting natural skin brightness with every single wear.

Translucent Gel Formula with an Airbrushed Matte Result

No more heavy, mask-like silicones or white casts. The Power Grip Matte Primer features a completely translucent gel texture that glides onto the face smoothly and goes on 100% clear, making it safely suitable for all skin tones and skin types. It blurs skin imperfections effortlessly, micro-fills fine lines, and leaves your face with a beautifully refined, satin-matte, and airbrushed canvas.

Key Features & Benefits:

• Ultimate Makeup Grip: Gel-based sticky formula anchors foundation and concealer for an ultra-long-lasting hold.
• Infused with 4% Niacinamide: Actively clarifies the complexion, unifies skin tone, and brightens dullness over time.
• Advanced Shine Control: Instantly balances oil production to maintain a fresh, velvety, soft-focus matte finish.
• 100% Clear Translucent Base: Glides on seamlessly with a completely transparent finish that works beautifully across all skin tones.
• Weightless Hydration: Keeps the skin feeling supple, soft, and moisturized beneath your makeup without clogging pores.
• 100% Clean Beauty: Proudly 100% Vegan, Cruelty-Free, and formulated safely without any parabens, sulfates, or phthalates.

How To Use Directions:

• Step 1: Apply a small, dime-sized amount of the primer evenly onto your clean face, focusing on areas that get oily like the T-zone.
• Step 2: Use your fingertips to gently pat and press the gel formula into your skin (avoid rubbing to maintain the optimal gripping texture).
• Step 3: Allow the product to sit and activate for 30 seconds until its full sticky grip is felt, then sweep on your favorite foundation or concealer as usual.